International procurement intelligence

List of the table of contents of this article:

• 1, European, United States, Japan, South Korea and Chinese automobile market users, who is the most tolerant of foreign brands
• 2. The advantages and disadvantages of car stores and users
• 3, Can the categories of car users be divided into?
• 4 、 Are there any restrictions on preferential air tickets for car users?
• 5, What does the White Paper on the Operation of Super Users in the Automobile Industry say?
• 6, The difference in the demand of car users in cars at the middle and low levels

Europe, the United States, Japan, South Korea and China Car market users, who is the most tolerant of foreign brands

1. Some people say that ChineseI like Volkswagen, and Americans like Toyota. In fact, this is only half right, because many Chinese people also like Toyota. Although Toyota is not as good as Volkswagen in China, it is still good, while Americans are really not interested in Volkswagen.

2. There are no electric vehicles of all brands in Germany, Japan and South Korea, that is to say, the United States only subsidizes cars made in the United States.

3. For example, in terms of product sources and factions, unlike European consumers who prefer local cars, American and Japanese cars dominate in the North American market, the brand inclusiveness of the Chinese automobile market is extremely high. European, American, Japanese, Korean, almost all car brands and products in the world are born in China. Save space.

4. Mercedes-Benz, BMW, Audi and other local luxury brands also have high sales.The powerful Toyota ranked 11th in Europe in 2018, while Honda did not enter the top 20. Korean brands Hyundai and Kia sell better than Nissan and Mazda. Japanese brands are completely incompatible in Europe.

5. In the U.S. market, in addition to the well-known Buick, Chevrolet and Ford brands, there are also brands such as Dodge and GMC. In addition, Japanese and Korean models have also joined the competition, and the market competition is very fierce.

The advantages and disadvantages of car stores and users

1. The car 4S store has a series of customer complaints, opinions and claims management systems, giving the car The owner leaves a good impression, while due to the quality of personnel, management and other problems, ordinary modification shops often can't find the responsibility if there is a problem. They push each other and complain to each other, leaving a very bad image on the car owner.

2. Compared with other car sales models, the car 4S store has its own unique advantage: brand advantage. Because most automobile 4S stores operate automobile brands with good brand effect, strong competitiveness and relatively large market share, brand advantage is their main competitive means, which is incomparable to other car sales models.

3. Credibility: 4S The store has a series of customer complaints, opinions and claims management systems, which has left a good impression on the owners. Professionalism: Because most 4S stores only target the series of models of one manufacturer, there is a series of training and technical support from the manufacturer.

4. Advantages of auto trade stores. Auto trade companies are not bound by manufacturers and have strong business autonomy. Auto trade relies on the Ministry of Vehicle Resources to negotiate cooperation with 4S stores of various brands everywhere. As long as the 4S store has preferential information, the auto trade can receive it at the first time. Generally, auto trade companies and multiple brands across the country, plus 4S stores It's a cooperative relationship.

Can the categories of car users be divided into?

According to the purpose and motivation of users' purchase, there are two types of car users in China: consumer users and industrial users.

The classification of cars can be divided into: transport vehicles, special-purpose vehicles, special-purpose vehicles, new energy vehicles, and vehicles with road driving conditions according to the type of power device.

Most working-class car users and second-hand car consumers mainly hold this kind of purchase behavior. Emotional type, the behavior of making purchasing decisions that are easily dominated by emotions.

Car models There are different classifications. According to the vehicle category, there are mainly the following classifications: mini cars, small cars, compact cars, SUVs, MPVs, sports cars, etc. Mini cars, that is, A00-class cars, belong to the most compact type of cars, and the seats are divided into two-seater and four-seat versions.

Are there any restrictions on discount tickets for car users?

Can it be refunded.Whether it is a preferential ticket for car users or other preferential tickets, tickets can be refunded, but the refund handling fee for such tickets will be higher than usual.

x0dx0a special tickets are discount tickets launched by some airlines when there is a shortage of passengers or promotion in the off-season. Transfers are not allowed. There are many restrictions. Generally, specific flights are stipulated and the number of tickets is strictly limited, but the price is cheap.

The plane is beautiful, and it says that the preferential price for train users means that ordinary soldiers have preferential prices when they buy trains and planes.

What does the White Paper on Superuser Operation in the Automotive Industry say?

The automobile industry has entered the era of stock competition, and the currentThe value of having users is more important. Although China has achieved good results in the fight against the epidemic and the whole automobile market has returned to the upward channel, the overall sales volume has slowed down. And the Matthew effect of the whole automobile industry is prominent.

Zhijia DTC's "White Paper on the Operation of Super Users in the Automobile Industry" can solve the pain points encountered by automobile enterprises in actual operation. Through research and insight into the operation of super users in the automobile industry, combined with Wuling's practical operation experience, we provide practical and effective suggestions for automobile enterprises.

All automobile industry practitioners, marketing practitioners and automobile market experts and scholars come to read this book, including but not limited to: internal strategic decision-makers of automobile enterprises, automobile brand marketers, automobile dealer practitioners, automobile market researchers, brand consultants of third-party consulting institutions, etc.

The White Paper believes that diverse sharing models will attract leaders in different industries to participate in shared travel services. In the future, time-sharing leasing will become the mainstream car sharing model. Time-sharing leasing provides car "take-and-use, borrow and return" rental services. Users can use according to personal car needs and when using the car. Book the car rental time and use it flexibly.

Portraits of users in the automobile industry include the following: basic information: including basic information such as user name, gender, age, occupation, income level, etc. Hobbies: including users' preferences for cars, brand preferences, model preferences, color preferences, etc.

The difference in the demand for cars by car users at the middle and low consumption levels

Judging from the price preferences of consumers, models of 10-15 thousand account for 50.8%, and they happen to be the young generation who have just gained a foothold in the society. The purchase method is mostly "the family pays the down payment and the loan is paid by themselves". Secondly, the proportion of models of 80,000-100,000 yuan is 14%, followed by the former.

It will be comprehensively considered based on price, cost-effectiveness, practicality and other factors. At this time, medium and low-end models may be more in line with the needs of the public and become rigid products in the automobile market.

High and low configuration models are very different in power, configuration, interior, function and experience mode.

In recent years, with the awakening of Chinese people's awareness of new energy consumption and the continuous upgrading of demand, China's new energy vehicle market has also embarked on a development path from low to high. Under the historical opportunity of realizing lane change and overtaking through scientific and technological innovation, Chinese car enterprises have not only ushered in the best opportunity for brand improvement, but also have the ability to create better high-end products for consumers.