In the year, Sohu Automobile gained new blood under the transformation of Sohu Group. Driven by the media open platform promoted by Sohu this year, Sohu Automobile has absorbed nearly 2,200 automobile manufacturers, dealers and institutional media in the industry, as well as self-media people, with a daily publication volume of more than 1,000 articles.
[Officially produced by Sohu Automobile] A client product carefully created by Sohu Automobile netizens, it covers the real-time synchronized news information of Sohu Automobile channel. Provide the majority of car users with the whole process of services related to car life, such as car selection, car purchase and car use.
, the first "Sohu Automobile Week" was launched, which took the continuous leading step of Sohu in the field of industrial influence. In 2004, Sohu Automobile strongly attacked the Beijing International Auto Show report, leading the trend of auto show reporting with innovative report planning.
Such as the car club, new car test drive activities, discount information and so on. It can be said that in the future competition of automobile media, the use of urban stations will become more and more prominent, because urban stations like Sohu Automobile will bring practical services to automobile users, which will inevitably win more attention from netizens.
Cheshangbao is developed by Sohu Automobile. As the first automobile marketing system launched by a portal in China, it aims to help major automobile dealers, manufacturers and groups become a model of taking into account costs and publicity effects as a pioneer in the industry.
In the future, after the development of Sohu 0, Sohu's profit model will also usher in changes. Advertising may account for 2/3, and the rest is the income brought by the new profit model.
In many fiercely competitive automotive application industries, it may be necessary to increase more business lines to obtain more profit models. At the same time, strong operation is needed to support the content of the client, users and the promotion of the automobile aftermarket.
Online marketing profit model (I) Marketing goals Project benefits With the help of the Internet, we can quickly improve your company's brand awareness in the domestic feed industry, improve website traffic, and then improve the traffic conversion rate and promote the growth of sales performance. With the help of the Internet, we can quickly bring enough prospective customers to recruiting agents.
Advertising revenue (the most common self-media profit method) Advertising is a profit model from traditional media. In recent years, with the development of new media, self-media is no exception, and advertising has become a considerable income. (1) Merchant soft text advertisement There are two kinds of advertisements we often talk about: advertising hard implantation (hard wide) and soft implantation (soft wide).
Internet profit model online merchant type online merchant type, also known as e-commerce type. It is mainly a trading platform, collecting all kinds of goods information for online transactions. Its characteristics are: convenient, fast and cheap. The support of the payment platform is needed to ensure the smooth and safe transaction. Weakness is also credit.
This is the profit model of taxi companies. In this process, the group buying website is a sales platform. Consumers buy cheap goods through the group buying platform, which is the traditional way of making profits in the operation of the group buying website.
1. Yiche.com is one of the most professional automobile portals in China. Its main business includes automobile media, new car sales, second-hand car trading, automobile finance and other fields. With a wide user base and strong brand influence in the automobile industry, it is an important platform for car purchase, car use and fan communication.
2. There are car quotation, car evaluation, news, shopping guide, repair, maintenance, safety, car forum, road travel, car leisure, car culture, etc. It is the first comprehensive automobile website of China Automobile.
3. The first stop: Autohome As one of the earliest car websites in China, Autohome has always been the first choice for car buyers. Enter the car homeIt has been in the Chinese market for more than ten years, and we are committed to providing all-round, professional and timely automobile services for every user.
4. Car purchase websites include: Autohome, Yiche.com, online car market, Guazi second-hand car, Youxin second-hand car.
1. User experience Like any other APP, the user experience of used car APP is very important. A good user experience can bring more commercial value. We believe that a good second-hand car APP should have a friendly user interface, smooth operation and quick response, while ensuring the authenticity of the information.
2. In general, the APP of the ideal car really has nothing to do.Playability, even in addition to the self-bound charging pile, I don't know where there is a place to charge. [Automobile Wiki] believes that part of the reason is directly related to the user's volume, but in any case, APP is one aspect. In the current epidemic, the immediate priority of the ideal car is to complete the due delivery.
3. [Practical tools] provide model comparison and car purchase calculator functions, so that you can easily compare the differences in various parameters and know the cost of car purchase at the same time; there are also second-hand car trading, car mall, electric vehicle home, maintenance discounts and illegal inquiries, providing all-round intimate service for you to buy a car. Affairs.
4. Analyze the background. By comparing 4 mobile products in the vertical field of automobiles, learn and summarize their common points and differentiations, and quickly understand the current development of automotive Internet media companies.
5. In the future, with the continuous development and popularization of smart cars, electric vehicles, car sharing and other technologies, the auto parts query app will become more and more intelligent, and the user experience will be further improved. At the same time, due to the increased national support for new energy vehicles, the market for related accessories will become larger and larger.
The function bar on the right introduces the exclusive services of Sohu Automobile Network, such as automobile finance, second-hand car replacement, price reduction information, etc., reminding consumers of issues that need to be paid attention to in the process of buying a car.
Comprehensive and professional automobile information: Sohu Automobile cooperates with domestic and foreign partners to reflect industry dynamics in a timely manner, focus on news hotspots, and become one of the most authoritative, comprehensive and in-depth release platforms for domestic automobile news.
(1) Because Sohu Automobile is mainly in the information category, it mainly takes automobile information as the main biding point; for example, other automobile business lines will be analyzed separately in the future. (2) The above products are well-known and similar automotive information apps on the market.
*
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In the year, Sohu Automobile gained new blood under the transformation of Sohu Group. Driven by the media open platform promoted by Sohu this year, Sohu Automobile has absorbed nearly 2,200 automobile manufacturers, dealers and institutional media in the industry, as well as self-media people, with a daily publication volume of more than 1,000 articles.
[Officially produced by Sohu Automobile] A client product carefully created by Sohu Automobile netizens, it covers the real-time synchronized news information of Sohu Automobile channel. Provide the majority of car users with the whole process of services related to car life, such as car selection, car purchase and car use.
, the first "Sohu Automobile Week" was launched, which took the continuous leading step of Sohu in the field of industrial influence. In 2004, Sohu Automobile strongly attacked the Beijing International Auto Show report, leading the trend of auto show reporting with innovative report planning.
Such as the car club, new car test drive activities, discount information and so on. It can be said that in the future competition of automobile media, the use of urban stations will become more and more prominent, because urban stations like Sohu Automobile will bring practical services to automobile users, which will inevitably win more attention from netizens.
Cheshangbao is developed by Sohu Automobile. As the first automobile marketing system launched by a portal in China, it aims to help major automobile dealers, manufacturers and groups become a model of taking into account costs and publicity effects as a pioneer in the industry.
In the future, after the development of Sohu 0, Sohu's profit model will also usher in changes. Advertising may account for 2/3, and the rest is the income brought by the new profit model.
In many fiercely competitive automotive application industries, it may be necessary to increase more business lines to obtain more profit models. At the same time, strong operation is needed to support the content of the client, users and the promotion of the automobile aftermarket.
Online marketing profit model (I) Marketing goals Project benefits With the help of the Internet, we can quickly improve your company's brand awareness in the domestic feed industry, improve website traffic, and then improve the traffic conversion rate and promote the growth of sales performance. With the help of the Internet, we can quickly bring enough prospective customers to recruiting agents.
Advertising revenue (the most common self-media profit method) Advertising is a profit model from traditional media. In recent years, with the development of new media, self-media is no exception, and advertising has become a considerable income. (1) Merchant soft text advertisement There are two kinds of advertisements we often talk about: advertising hard implantation (hard wide) and soft implantation (soft wide).
Internet profit model online merchant type online merchant type, also known as e-commerce type. It is mainly a trading platform, collecting all kinds of goods information for online transactions. Its characteristics are: convenient, fast and cheap. The support of the payment platform is needed to ensure the smooth and safe transaction. Weakness is also credit.
This is the profit model of taxi companies. In this process, the group buying website is a sales platform. Consumers buy cheap goods through the group buying platform, which is the traditional way of making profits in the operation of the group buying website.
1. Yiche.com is one of the most professional automobile portals in China. Its main business includes automobile media, new car sales, second-hand car trading, automobile finance and other fields. With a wide user base and strong brand influence in the automobile industry, it is an important platform for car purchase, car use and fan communication.
2. There are car quotation, car evaluation, news, shopping guide, repair, maintenance, safety, car forum, road travel, car leisure, car culture, etc. It is the first comprehensive automobile website of China Automobile.
3. The first stop: Autohome As one of the earliest car websites in China, Autohome has always been the first choice for car buyers. Enter the car homeIt has been in the Chinese market for more than ten years, and we are committed to providing all-round, professional and timely automobile services for every user.
4. Car purchase websites include: Autohome, Yiche.com, online car market, Guazi second-hand car, Youxin second-hand car.
1. User experience Like any other APP, the user experience of used car APP is very important. A good user experience can bring more commercial value. We believe that a good second-hand car APP should have a friendly user interface, smooth operation and quick response, while ensuring the authenticity of the information.
2. In general, the APP of the ideal car really has nothing to do.Playability, even in addition to the self-bound charging pile, I don't know where there is a place to charge. [Automobile Wiki] believes that part of the reason is directly related to the user's volume, but in any case, APP is one aspect. In the current epidemic, the immediate priority of the ideal car is to complete the due delivery.
3. [Practical tools] provide model comparison and car purchase calculator functions, so that you can easily compare the differences in various parameters and know the cost of car purchase at the same time; there are also second-hand car trading, car mall, electric vehicle home, maintenance discounts and illegal inquiries, providing all-round intimate service for you to buy a car. Affairs.
4. Analyze the background. By comparing 4 mobile products in the vertical field of automobiles, learn and summarize their common points and differentiations, and quickly understand the current development of automotive Internet media companies.
5. In the future, with the continuous development and popularization of smart cars, electric vehicles, car sharing and other technologies, the auto parts query app will become more and more intelligent, and the user experience will be further improved. At the same time, due to the increased national support for new energy vehicles, the market for related accessories will become larger and larger.
The function bar on the right introduces the exclusive services of Sohu Automobile Network, such as automobile finance, second-hand car replacement, price reduction information, etc., reminding consumers of issues that need to be paid attention to in the process of buying a car.
Comprehensive and professional automobile information: Sohu Automobile cooperates with domestic and foreign partners to reflect industry dynamics in a timely manner, focus on news hotspots, and become one of the most authoritative, comprehensive and in-depth release platforms for domestic automobile news.
(1) Because Sohu Automobile is mainly in the information category, it mainly takes automobile information as the main biding point; for example, other automobile business lines will be analyzed separately in the future. (2) The above products are well-known and similar automotive information apps on the market.
*Long-tail trade keyword research
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